More metrics on events please!

On our year-long journey to deploy the Mozilla Reps program we have always been fascinated and driven by metrics.

Mozilla Reps have already organized over 700 events around the world and the current rate is 2.1 events per day (!). We need better ways to capture the momentum analyze it and evaluate the huge impact those events have.

One of the main focuses of Mozilla Reps is to get new contributors in Mozilla. The central way to do that is to get people to signup in http://mozilla.org/contribute/ page (which is now localizable!). So we needed a way to tell how many signups happened as a direct result of an event.

Giorgos Logiotatids (our webdev) worked closely with the awesome Bedrock team to deliver a Signup Counter for each event. This is how it works:

– Once a Rep is in an event, she logs in to our portal and goes to the event page.
– By clicking on the “Get Involved” button bottom right she gets a unique URL (per event) for the “Get Involved” page.
– She uses this page (or the link to it) to get people to sign up for
contributor opportunities in Mozilla.
– Once someone signs up, the counter next to the button will increase by one!
– By the end of the event we can see how many sign ups the event had :)

Moving forward we have plans to integrate more metrics around the signups like: How many people actually ended up being contributors, signups per region or functional area, total signups per Rep, signups Frequency (per type of events) etc..

Finally, special thanks to David Boswell and all the functional owners of the “Get Involved” page, for their fantastic long time effort to engage with new contributors and get them involved daily.

ps. We are working on a way for all Mozillians to log in our portal and have access to those metrics. Stay tuned! In the meantime check all our upcoming events :)